Getting your first online customers doesn't require a big budget — it requires the right sequence of tactics. Here are ten that work well for Ghanaian SMEs:
- Claim and optimize your Google Business Profile.
- Run small, targeted CPC campaigns instead of broad reach ads.
- Partner with micro-creators instead of celebrities.
- Use WhatsApp Business for direct customer conversations.
- Collect and display customer reviews.
- Post consistently on the platforms your customers already use.
- Offer a first-purchase discount to reduce hesitation.
- Track every campaign so you know what's actually working.
- Retarget visitors who didn't convert the first time.
- Reinvest in whichever channel has the lowest cost per customer.