Campaign budget: ₵1,500
Impressions: 142,000
Clicks: 2,400
CTR: 1.69%
Conversions: 96
ABC Fashion ran a four-week CPC campaign targeting fashion-interested audiences in Accra and Kumasi. By testing three ad creatives and pausing the weakest performer after week one, they improved click-through rate by 40% over the course of the campaign.