Monthly pageviews: 38,000
Average RPM: ₵55
Monthly revenue: ₵2,100
Ad placements used: In-content + sidebar
XYZ Blog, a Ghanaian lifestyle and news site, added the Kointent ad tag to their existing WordPress theme in under 20 minutes. By testing in-content placement against sidebar-only placement over two weeks, they found in-content ads increased RPM by roughly 30% without a noticeable increase in bounce rate.